5 Ways To Build Your Authority On YouTube

 

Introduction

Is your business utilizing the power of YouTube in your 

social media strategy? If you aren’t, then it’s high time that 

you do. Video promotion is become increasingly important 

for marketing a business in this digital age. It goes without 

saying that attaching a compelling image to your blog post 

will immediately increase the chances that it will be read and 

shared online. However, even these picture-perfect posts 

are being set aside in favor of video, a more passive form of

information transmission. Even if you aren’t already utilizing 

YouTube, you may be wondering what else you can do to 

try and increase your fanbase, shares, and engagement. 

When it comes to increasing awareness of your brand, 

there's something intrinsically authoritative about a brand 

that makes its own videos. Videos seem to lend more 

credence and validity in a way that blog posts and more 

traditional strategies of marketing just can't. This is 

especially true since 86 percent of modern consumers suffer 

from what is known as ‘banner blindness.' This means that if 

you want to reach your target audience, then you have to 

find a different way to advertise online. Creating your own 

videos and utilizing the power of YouTube can help to turn 

your business into an authority in your industry.

Video personalizes your brand in a way that images or the 

written word just can't. If you cast yourself in your videos, it 

will allow your audience to get a better sense of the person 

behind the business long before the video is over. Video can 

add a personal touch to your brand like no other medium.

Here are five ways you can build your brand authority with 

YouTube. 

1. Take the Time to Understand 

Your YouTube Viewers

The only way that you will be able to build your brand's 

authority on YouTube is by making the kind of videos that 

your target audience wants to see. The only way that you 

will be able to create videos that will attract your target 

audience is if you thoroughly understand your viewers. To 

determine the kind of videos and content that your viewers 

want to see from your brand you have to brainstorm and 

decide on your ideal demographic. You need to know who 

your audience is, their age range, their interests, the kind of 

content they enjoy watching, and why that is tuning into 

other YouTube channels like yours.

You can start your brainstorming session by doing a search 

of relevant keywords to see what kind of videos appear in 

the searches. This will allow you to see what other types of 

videos are being made based on your niche. Look for videos 

that have a high view rate and check out their corresponding 

channels to see what their subscriber numbers are.

The more detailed you can get about who your target 

audience is, the more you can be sure that you've chosen 

the right approach with the videos that you are producing. If 

you want to build your authority on YouTube, then you have 

to make sure that you are providing the right kind of content 

to attract your target audience and encourage them to 

subscribe to your channel. You need to make sure that you 

take the time to clearly define your target audience before

you spend the effort in creating videos for your YouTube 

channel.

2. Make Compelling Videos

It's the same for blogging, as it is for Facebook, as it is for 

Twitter, as it is for YouTube, content is king. In fact, it is 

even more accurate when it comes to the videos that you 

create. The only way that you will be able to increase your 

following on YouTube and build your authority is if you have 

high-quality videos that spread across other social media 

platforms is by creating content that is worth sharing. This is 

where understanding your demographics becomes key.

So, what kind of content is worth sharing? As you probably 

already know, the most shareable content are the kinds of 

videos that are either extremely funny or that appeal on an 

emotional level in some way. While it can be controversial, 

these kinds of videos don't bring in the positive results in the 

say way as the heart-warming stories would. The last thing 

that you want to create is a boring video where you are 

standing in front of the camera with a potted plant and filing 

cabinet in the background, spouting out what makes your 

product better than all the others in a monotonous tone. No 

one is going to find that scenario exciting or funny, and they 

won't share the video which means that you won't be able to 

attract new followers or build your authority on YouTube. 

Instead, you need to try and illustrate just how great your 

product is in a series of videos and make sure they are 

entertaining. You’ll need to find the style of videos that will 

work for your business, which means you’ll have to 

experiment with your videos until you find what works. Just

make sure that the final style that you land on will either 

present your content in a funny or entertaining way, but 

ideally, you want to try to incorporate both into your videos.

3. Brand Your Channel Page

When it comes to building authority on YouTube, an easy 

way to do this is by making sure that your branding is 

consistent with your company website and across all social 

media platforms, including YouTube. You can customize 

your YouTube channel to be consistent with your business 

branding material by making sure that you are using the 

same colors, the same tone, and the same style on all your 

online marketing platforms. You also want to add your 

company logo to your page; you can either use it as your 

channel profile photo or include it in your channel banner. 

Either way, you want to make sure that your target audience 

can quickly identify your brand when they visit your channel. 

An important thing for you to remember is that you will not 

be able to change the name of your channel once you have 

set it up on the platform. This means that you need to make 

sure that you choose the right name that will attract the right 

audience to your page. You can do this in the content 

planning stage before you even sign up for a YouTube 

business channel.

Like with any of the other social media platforms, it is 

incredibly important that you complete your channel profile 

and include as much detail about your business and brand 

as possible. Including relevant keywords in your company 

description can help your channel rank higher on the search 

engines, which will make your videos more discoverable by

your target audience. Another way to ensure that your 

videos rank high in the search results is by making sure you 

correctly tag your videos every time you upload them to your 

channel. 

4. Create Different Types of 

Content

To build your authority on YouTube, you need to create 

videos that get a lot of views, and you need to increase your 

number of subscribers. This means that you need to 

produce the kind of videos that will garner a lot of attention. 

While we discussed creating funny and entertaining videos 

earlier in this piece, there are other kinds of video formats 

that have been proven successful on YouTube. To be a 

smart brand marketer, you need to know which types of 

videos are most popular and understand how you can 

develop your videos around these trends. Creating different 

kinds of videos around your product or service will keep 

your viewers interested and coming back for more. Here are 

some of the most popular types of content that you can 

create for your YouTube channel to help build your authority 

on the platform.

• Product Reviews

• How-to-videos

• Video blogs or vlogs

• Comedy or Skit videos

• Educational videos

• Q&A videos

• Behind the scenes videos

• Webinars

To build your authority, you’ll need to venture out of your 

comfort zone and try different content styles. While not all of 

these types of video formats will work for your business, you 

want to experiment early on to determine which videos work 

best and attract the most viewers. Narrow down your 

selection to three or four different content styles and make 

sure you rotate them often to keep your audience interested 

in what you have to say. 

5. Promote Your Videos

If you don't spend the time actively promoting your videos 

on YouTube and through other marketing channels, your 

audience will never find your videos, and you will never 

become an authority in your niche. Fortunately, YouTube 

has streamlined the process of sharing videos on other

social media platforms, which will make it much easier for 

you to share your videos on Facebook and Twitter. You now 

have the option to auto-share on these platforms making it 

that much easier to share your content across your social 

media channels. You can also link your blog to your 

YouTube channel, which will allow you to post your videos 

directly to your blog from your YouTube channel. 

Alternatively, you can embed your videos into your written 

blog posts or even create a video of your homepage that 

you can permanently feature on your channel. This is made 

possible when you use the embed code that is provided to 

you when your video is posted on YouTube. You also want 

to try to link your YouTube channel everywhere and 

anywhere you possibly can. This includes your website, 

your blog, your Facebook account, your LinkedIn, your

Twitter, and even your Instagram account. The reason 

behind this is that the more links that you have pointing 

towards your videos and YouTube channel, the higher it will 

be ranked in YouTube searches and searches on Google. 

Finally, you may want to consider using paid advertising to 

get the word out about your channel and gain more 

subscribers. Paying to run an ad campaign can help to drive 

more views and subscriptions to your channel. With Google 

Ads, you can create an ad that will run before a video starts, 

or alongside a video on its YouTube watch page. All you 

have to do is create your ad, set your budget, and target 

your audience. Fortunately, there isn't a minimum price to 

run an ad on the video platform, and you can change your 

budget or target at any time, as well as ending your 

campaign whenever you want. While there is no single 

formula for the perfect video ad, there are several different 

ways that you can create ads that will deliver maximum 

impact. Once your ads are live, you'll need to monitor the 

results and make any necessary changes to ensure you are 

getting the best results.

Conclusion

YouTube has always been a source of entertaining content 

for viewers around the world. However, over the last several 

years, it has also started to stake its claim as a powerful and 

essential tool for marketing a business. In fact, nearly half of 

all companies plan to add YouTube to their marketing 

strategy over the next year according to a recent report by 

the State of Inbound.

For smaller and medium-sized businesses, YouTube can be 

an excellent way for you to build brand awareness and 

increase your authority in your industry. With these five, 

simple strategies, you can establish a YouTube channel that 

will get noticed and continue to bring new audiences to your 

business and help you build your authority in your niche. If 

you aren't already active on YouTube, what are you waiting 

for, the time to get started is now?